LeadGrade
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the demo book
13h agolast pass
18leads read
2writes held
2writes refused
13writes sent
12scoring rules

LeadGrade, the inbound lead agent

Scores every inbound lead overnight and ranks the queue highest-first.

Last night's pass read every lead that arrived, scored each one, and ranked them. 13 are still waiting on you.

Connect HubSpotoauthSign in by emailno password

$9/month PRO. One flat price, no credit meter, no free tier. Cancel any time.

Hot70 and upWarm45 to 69Cool25 to 44Coldunder 25
Filters
Hot70 and above. Call today.

The score, rule by rule

Every lead starts at20
+20Asked for a demothe form said demo-request
+16Founder, C-level or VPthe form said VP of Revenue Operations
+14Company size inside your ICPHubSpot holds 180 employees
+12Buying language in the messagethe form said “pricing”, “evaluating”, “this quarter”
+8Company email domainread off the address northwind.io
+6Industry on your ICP listHubSpot holds Software
+4Filled the whole formthe form said 5 of 5 fields
7 of the rules fired100

What arrived

We're evaluating three tools this quarter — what does pricing look like for 40 seats?

What HubSpot already knew

Company
Northwind Studio
Employees
180
Industry
Software
Address
dana.okafor@northwind.io
Known before
no

What is on its way

windowleadgrade_scoreempty, becomes 100
windowleadgrade_bandempty, becomes Hot

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

60s2 writes held. Nothing reaches HubSpot before this runs out.

This is the demo book.

The score, rule by rule

Every lead starts at20
+20Asked for a demothe form said demo-request
+16Founder, C-level or VPthe form said Head of Sales
+14Company size inside your ICPHubSpot holds 18 employees
+8Company email domainread off the address lattimore.group
+6Industry on your ICP listHubSpot holds SaaS
+4Buying language in the messagethe form said “budget”
+4Filled the whole formthe form said 5 of 5 fields
7 of the rules fired92

What arrived

Need something my two reps can run without an admin. Budget approved.

What HubSpot already knew

Company
Lattimore Group
Employees
18
Industry
SaaS
Address
d.chen@lattimore.group
Known before
no

What would be written

wouldleadgrade_scoreempty, becomes 92
wouldleadgrade_bandempty, becomes Hot
wouldleadgrade_top_reasonempty, becomes Asked for a demo
wouldleadgrade_scored_atempty, becomes 2026-09-24
wouldjobtitleempty, becomes Head of Sales
wouldcompanyempty, becomes Lattimore Group
wouldphoneempty, becomes +1 312 555 0133
wouldnumberofemployeesempty, becomes 18
wouldindustryempty, becomes SaaS

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Approve and the write is held 60 seconds. Kill and nothing is written.

This is the demo book.

The score, rule by rule

Every lead starts at20
+20Asked for a demothe form said demo-request
+16Founder, C-level or VPthe form said VP Marketing
+14Company size inside your ICPHubSpot holds 210 employees
+8Company email domainread off the address wrenfield.io
+6Industry on your ICP listHubSpot holds SaaS
+4Buying language in the messagethe form said “procurement”
+4Filled the whole formthe form said 5 of 5 fields
7 of the rules fired92

What arrived

We need a pilot before end of quarter. Who handles procurement questions?

What HubSpot already knew

Company
Wrenfield
Employees
210
Industry
SaaS
Address
elena@wrenfield.io
Known before
no

What would be written

wouldleadgrade_scoreempty, becomes 92
wouldleadgrade_bandempty, becomes Hot
wouldleadgrade_top_reasonempty, becomes Asked for a demo
wouldleadgrade_scored_atempty, becomes 2026-09-24
wouldjobtitleempty, becomes VP Marketing
wouldcompanyempty, becomes Wrenfield
wouldphoneempty, becomes +1 503 555 0155
wouldnumberofemployeesempty, becomes 210
wouldindustryempty, becomes SaaS

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Approve and the write is held 60 seconds. Kill and nothing is written.

This is the demo book.

The score, rule by rule

Every lead starts at20
+20Asked for a demothe form said demo-request
+16Founder, C-level or VPthe form said Co-founder
+14Company size inside your ICPHubSpot holds 42 employees
+8Company email domainread off the address vellumpress.com
+6Industry on your ICP listHubSpot holds Marketing
+4Filled the whole formthe form said 4 of 5 fields
6 of the rules fired88

What arrived

Do you integrate with HubSpot? We're migrating off a spreadsheet next month.

What HubSpot already knew

Company
Vellum Press
Employees
42
Industry
Marketing
Address
marcus@vellumpress.com
Known before
no

What was written

writtenleadgrade_scoreempty, becomes 88
writtenleadgrade_bandempty, becomes Hot

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Already decided. The record below carries what happened.

This is the demo book.

The score, rule by rule

Every lead starts at20
+16Founder, C-level or VPthe form said Chief Technology Officer
+16High-intent formthe form said pricing
+14Company size inside your ICPHubSpot holds 60 employees
+8Company email domainread off the address arcfoundry.dev
+6Industry on your ICP listHubSpot holds Technology
+4Buying language in the messagethe form said “trial”
+4Filled the whole formthe form said 4 of 5 fields
7 of the rules fired88

What arrived

What's the trial like?

What HubSpot already knew

Company
Arc Foundry
Employees
60
Industry
Technology
Address
j.reyes@arcfoundry.dev
Known before
no

What would be written

wouldleadgrade_scoreempty, becomes 88
wouldleadgrade_bandempty, becomes Hot
wouldleadgrade_top_reasonempty, becomes Founder, C-level or VP
wouldleadgrade_scored_atempty, becomes 2026-09-24
wouldjobtitleempty, becomes Chief Technology Officer
wouldcompanyempty, becomes Arc Foundry
wouldnumberofemployeesempty, becomes 60
wouldindustryempty, becomes Technology

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Approve and the write is held 60 seconds. Kill and nothing is written.

This is the demo book.

The score, rule by rule

Every lead starts at20
+20Asked for a demothe form said demo-request
+16Founder, C-level or VPthe form said Founder
+14Company size inside your ICPHubSpot holds 55 employees
+8Company email domainread off the address corvidanalytics.com
+6Industry on your ICP listHubSpot holds Technology
+4Filled the whole formthe form said 5 of 5 fields
6 of the rules fired88

What arrived

Saw the changelog. We want the write-back — how does the undo work?

What HubSpot already knew

Company
Corvid Analytics
Employees
55
Industry
Technology
Address
o.haddad@corvidanalytics.com
Known before
no

What was written

writtenleadgrade_scoreempty, becomes 88
writtenleadgrade_bandempty, becomes Hot

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Already decided. The record below carries what happened.

This is the demo book.

The score, rule by rule

Every lead starts at20
+16Founder, C-level or VPthe form said Head of Growth
+14Company size inside your ICPHubSpot holds 96 employees
+12High-intent formthe form said talk-to-sales
+8Company email domainread off the address brightline.co
+6Industry on your ICP listHubSpot holds SaaS
+4Filled the whole formthe form said 5 of 5 fields
6 of the rules fired80

What arrived

Booked time with our team — need this in place before the quarter closes.

What HubSpot already knew

Company
Brightline
Employees
96
Industry
SaaS
Address
p.lindqvist@brightline.co
Known before
no

What was written

writtenleadgrade_scoreempty, becomes 80
writtenleadgrade_bandempty, becomes Hot

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Already decided. The record below carries what happened.

This is the demo book.

The score, rule by rule

Every lead starts at20
+14Company size inside your ICPHubSpot holds 240 employees
+12High-intent formthe form said talk-to-sales
+9Director or manager levelthe form said Director of Demand Gen
+8Company email domainread off the address harborlane.com
+8Buying language in the messagethe form said “onboard”, “timeline”
+6Industry on your ICP listHubSpot holds Fintech
-5Already in HubSpot — returning contactHubSpot holds known to the CRM since 2026-03-08
+4Filled the whole formthe form said 5 of 5 fields
8 of the rules fired76

What arrived

Following up on the webinar — what's the onboarding timeline?

What HubSpot already knew

Company
Harborlane
Employees
240
Industry
Fintech
Address
amelia.stone@harborlane.com
Known before
yes, since 2026-03-08

What was written

writtenleadgrade_scoreempty, becomes 76
writtenleadgrade_bandempty, becomes Hot
writtenleadgrade_top_reasonempty, becomes Company size inside your ICP
writtenleadgrade_scored_atempty, becomes 2026-09-24
refusedjobtitlejobtitle already says "Head of Demand Generation" — LeadGrade never overwrites a field that has a value.
refusedcompanycompany already says "Harborlane Inc." — LeadGrade never overwrites a field that has a value.
writtenphoneempty, becomes +1 646 555 0178
writtennumberofemployeesempty, becomes 240
writtenindustryempty, becomes Fintech

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Already decided. The record below carries what happened.

This is the demo book.

The score, rule by rule

Every lead starts at20
+20Asked for a demothe form said demo-request
+16Founder, C-level or VPthe form said Partner
+14Company size inside your ICPHubSpot holds 22 employees
+8Company email domainread off the address fieldstone.partners
-6Industry off your ICP listHubSpot holds Consulting
+4Filled the whole formthe form said 5 of 5 fields
6 of the rules fired76

What arrived

We're comparing you against two others — can we see the security docs?

What HubSpot already knew

Company
Fieldstone Partners
Employees
22
Industry
Consulting
Address
r.mbeki@fieldstone.partners
Known before
no

What would be written

wouldleadgrade_scoreempty, becomes 76
wouldleadgrade_bandempty, becomes Hot
wouldleadgrade_top_reasonempty, becomes Asked for a demo
wouldleadgrade_scored_atempty, becomes 2026-09-24
wouldjobtitleempty, becomes Partner
wouldcompanyempty, becomes Fieldstone Partners
wouldphoneempty, becomes +44 20 5555 0164
wouldnumberofemployeesempty, becomes 22
wouldindustryempty, becomes Consulting

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Approve and the write is held 60 seconds. Kill and nothing is written.

This is the demo book.

Warm45 to 69. Worth a reply.

The score, rule by rule

Every lead starts at20
+14Company size inside your ICPHubSpot holds 75 employees
+9Director or manager levelthe form said Marketing Manager
+8Company email domainread off the address kesslerbrand.com
+8General contact formthe form said contact
+6Industry on your ICP listHubSpot holds Agency
+4Filled the whole formthe form said 4 of 5 fields
6 of the rules fired69

What arrived

They left the message box empty.

What HubSpot already knew

Company
Kessler Brand
Employees
75
Industry
Agency
Address
t.novak@kesslerbrand.com
Known before
no

What would be written

wouldleadgrade_scoreempty, becomes 69
wouldleadgrade_bandempty, becomes Warm
wouldleadgrade_top_reasonempty, becomes Company size inside your ICP
wouldleadgrade_scored_atempty, becomes 2026-09-24
wouldjobtitleempty, becomes Marketing Manager
wouldcompanyempty, becomes Kessler Brand
wouldnumberofemployeesempty, becomes 75
wouldindustryempty, becomes Agency

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Approve and the write is held 60 seconds. Kill and nothing is written.

This is the demo book.

The score, rule by rule

Every lead starts at20
+16High-intent formthe form said pricing
+14Company size inside your ICPHubSpot holds 140 employees
+9Director or manager levelthe form said Operations Lead
+8Company email domainread off the address tidewaterco.com
-6Industry off your ICP listHubSpot holds Logistics
+4Buying language in the messagethe form said “onboard”
+4Filled the whole formthe form said 4 of 5 fields
7 of the rules fired69

What arrived

How soon could we onboard?

What HubSpot already knew

Company
Tidewater Co
Employees
140
Industry
Logistics
Address
hazel@tidewaterco.com
Known before
no

What would be written

wouldleadgrade_scoreempty, becomes 69
wouldleadgrade_bandempty, becomes Warm
wouldleadgrade_top_reasonempty, becomes High-intent form
wouldleadgrade_scored_atempty, becomes 2026-09-24
wouldjobtitleempty, becomes Operations Lead
wouldcompanyempty, becomes Tidewater Co
wouldnumberofemployeesempty, becomes 140
wouldindustryempty, becomes Logistics

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Approve and the write is held 60 seconds. Kill and nothing is written.

This is the demo book.

The score, rule by rule

Every lead starts at20
+14Company size inside your ICPHubSpot holds 320 employees
+12High-intent formthe form said talk-to-sales
+9Director or manager levelthe form said Revenue Operations Manager
+8Company email domainread off the address solstice.health
-6Industry off your ICP listHubSpot holds Healthcare
+4Buying language in the messagethe form said “trial”
+4Filled the whole formthe form said 4 of 5 fields
7 of the rules fired65

What arrived

Is there a way to trial this against last month's leads?

What HubSpot already knew

Company
Solstice Health
Employees
320
Industry
Healthcare
Address
nina.patel@solstice.health
Known before
no

What would be written

wouldleadgrade_scoreempty, becomes 65
wouldleadgrade_bandempty, becomes Warm
wouldleadgrade_top_reasonempty, becomes Company size inside your ICP
wouldleadgrade_scored_atempty, becomes 2026-09-24
wouldjobtitleempty, becomes Revenue Operations Manager
wouldcompanyempty, becomes Solstice Health
wouldnumberofemployeesempty, becomes 320
wouldindustryempty, becomes Healthcare

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Approve and the write is held 60 seconds. Kill and nothing is written.

This is the demo book.

The score, rule by rule

Every lead starts at20
+14Company size inside your ICPHubSpot holds 410 employees
+9Director or manager levelthe form said Senior Product Manager
+8Company email domainread off the address meridianlabs.io
+6Industry on your ICP listHubSpot holds Software
+4Filled the whole formthe form said 4 of 5 fields
+2Content download, not a buying signalthe form said content-guide
6 of the rules fired63

What arrived

Curious how the scoring works — is there a guide?

What HubSpot already knew

Company
Meridian Labs
Employees
410
Industry
Software
Address
s.ferreira@meridianlabs.io
Known before
no

What would be written

wouldleadgrade_scoreempty, becomes 63
wouldleadgrade_bandempty, becomes Warm
wouldleadgrade_top_reasonempty, becomes Company size inside your ICP
wouldleadgrade_scored_atempty, becomes 2026-09-24
wouldjobtitleempty, becomes Senior Product Manager
wouldcompanyempty, becomes Meridian Labs
wouldnumberofemployeesempty, becomes 410
wouldindustryempty, becomes Software

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Approve and the write is held 60 seconds. Kill and nothing is written.

This is the demo book.

Cool25 to 44. Worth a look when the top is clear.

The score, rule by rule

Every lead starts at20
+14Company size inside your ICPHubSpot holds 12 employees
+8Company email domainread off the address ashfordmedia.tv
-6Industry off your ICP listHubSpot holds Media
+4Filled the whole formthe form said 4 of 5 fields
+2Individual contributor titlethe form said Producer
+2Content download, not a buying signalthe form said newsletter
6 of the rules fired44

What arrived

They left the message box empty.

What HubSpot already knew

Company
Ashford Media
Employees
12
Industry
Media
Address
gray@ashfordmedia.tv
Known before
no

What would be written

wouldleadgrade_scoreempty, becomes 44
wouldleadgrade_bandempty, becomes Cool
wouldleadgrade_top_reasonempty, becomes Company size inside your ICP
wouldleadgrade_scored_atempty, becomes 2026-09-24
wouldjobtitleempty, becomes Producer
wouldcompanyempty, becomes Ashford Media
wouldnumberofemployeesempty, becomes 12
wouldindustryempty, becomes Media

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Approve and the write is held 60 seconds. Kill and nothing is written.

This is the demo book.

The score, rule by rule

Every lead starts at20
-15Shared mailbox, not a personthe form said sales@quietharbor.co
+14Company size inside your ICPHubSpot holds 30 employees
+8Company email domainread off the address quietharbor.co
+8General contact formthe form said contact
-6Industry off your ICP listHubSpot holds Retail
5 of the rules fired29

What arrived

Please send information.

What HubSpot already knew

Company
Quiet Harbor
Employees
30
Industry
Retail
Address
sales@quietharbor.co
Known before
no

What would be written

wouldleadgrade_scoreempty, becomes 29
wouldleadgrade_bandempty, becomes Cool
wouldleadgrade_top_reasonempty, becomes Company size inside your ICP
wouldleadgrade_scored_atempty, becomes 2026-09-24
wouldcompanyempty, becomes Quiet Harbor
wouldnumberofemployeesempty, becomes 30
wouldindustryempty, becomes Retail

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Approve and the write is held 60 seconds. Kill and nothing is written.

This is the demo book.

ColdUnder 25. Nothing on the form moved it.

The score, rule by rule

Every lead starts at20
-12Free mailbox, not a company domainread off the address gmail.com
+2Content download, not a buying signalthe form said newsletter
0Scored on the form alone — not enrichedthe form said gmail.com
3 of the rules fired10

What arrived

They left the message box empty.

What HubSpot already knew

Nothing. There is no company behind this address, so it was scored on its form alone.

What would be written

wouldleadgrade_scoreempty, becomes 10
wouldleadgrade_bandempty, becomes Cold
wouldleadgrade_top_reasonempty, becomes Content download, not a buying signal
wouldleadgrade_scored_atempty, becomes 2026-09-24

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Approve and the write is held 60 seconds. Kill and nothing is written.

This is the demo book.

The score, rule by rule

Every lead starts at20
-15Shared mailbox, not a personthe form said info@bellweather-corp.com
+8Company email domainread off the address bellweather-corp.com
+8General contact formthe form said contact
-8Larger than your ICPHubSpot holds 4200 employees (ICP 10–500)
-6Industry off your ICP listHubSpot holds Manufacturing
5 of the rules fired7

What arrived

They left the message box empty.

What HubSpot already knew

Company
Bellweather Corp
Employees
4200
Industry
Manufacturing
Address
info@bellweather-corp.com
Known before
no

What would be written

wouldleadgrade_scoreempty, becomes 7
wouldleadgrade_bandempty, becomes Cold
wouldleadgrade_top_reasonempty, becomes Company email domain
wouldleadgrade_scored_atempty, becomes 2026-09-24
wouldcompanyempty, becomes Bellweather Corp
wouldnumberofemployeesempty, becomes 4200
wouldindustryempty, becomes Manufacturing

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Approve and the write is held 60 seconds. Kill and nothing is written.

This is the demo book.

The score, rule by rule

Every lead starts at20
-30Disposable addressread off the address mailinator.com
+8General contact formthe form said contact
0Scored on the form alone — not enrichedthe form said mailinator.com
3 of the rules fired0

What arrived

test

What HubSpot already knew

Nothing. There is no company behind this address, so it was scored on its form alone.

What would be written

wouldleadgrade_scoreempty, becomes 0
wouldleadgrade_bandempty, becomes Cold
wouldleadgrade_top_reasonempty, becomes General contact form
wouldleadgrade_scored_atempty, becomes 2026-09-24

4 properties are LeadGrade's own. The other 5 are written only when HubSpot holds nothing.

Approve and the write is held 60 seconds. Kill and nothing is written.

This is the demo book.

Pricing

One flat price. No credit meter.

Forms and HubSpot are read overnight, scored with reasons, and written back only on your tap. Cancel anytime.

There is no free account. /demo runs the real scoring engine over a sample book, in memory, so the product can be read before anything is paid for.

What the plan opens

The overnight pass
HubSpot reads and enrichment lookups, per account, nightly.
Enrichment
A capped CRM search call per lead.
The write-back rail
A PATCH into your own contact records.
Approve and revert
The two taps that mint a write-back.
The form webhook
The URL your own forms post to.

$9/month, PRO. One flat price per business, no credit meter and no seat bands. Cancel any time.

Subscribe to Prostripe

Billed monthly by Stripe. The account is created from the payment, so there is no form to fill in first.

WHEN A RULE CHANGES

LeadGrade scores every inbound lead overnight and ranks the queue highest first. The scoring rules and the rails it will write back to both change. Leave an address and LeadGrade writes when one does.