LeadGrade vs HubSpot

What its own page publishes	LeadGrade	HubSpot
The price on its own pricing page	$9/month flat.	$800/mo annual ($890/mo monthly) for Professional, 3 seats, $3,000 onboarding. Enterprise from $3,600/mo annual.
What the price is per	Per business, flat.	Per Hub tier, plus per additional seat.
How you get the number	It is on the page.	It is on the page.
What the page says about why a lead scored the way it did	Every score carries the 12 rules that produced it and the value each one read.	A score property with a number; the rule breakdown is not published on the pricing page.
Write-back safety	Deferred 60 seconds, and refused on any field a rep already filled.	Not applicable. It is the CRM, not a write-back into it.

Every tool in this category can put a number on a lead. The question a founder-led team should ask is narrower: can you see why it scored where it did, and can you check the price before you talk to anyone?

What HubSpot is

A capable, configurable scoring engine inside Marketing Hub, available from the Professional tier up.

$800/mo on an annual commitment ($890/mo paying monthly) with 3 Core Seats included, additional Core Seats $45/mo each on the annual term ($50/mo paying monthly), and a one-time $3,000 onboarding fee. Enterprise starts at $3,600/mo on an annual commitment with 5 Core Seats included. Read from HubSpot — Marketing Hub pricing on 2026-09-22.

What LeadGrade is

LeadGrade is a $9/month agent that does one thing, and shows its working.

It ranks last night's inbound, HubSpot contacts and your own form submissions, into one queue, highest first.
Every score carries the 12 rules that produced it, each with the value it read and what that value was worth. You can disagree with a specific line rather than with a model.
Enrichment resolves the company record HubSpot already holds against the domain: no bought data set, and no invented company size. A lead it could not resolve says so on its own card.
The write-back is deferred by 60 seconds and keeps the value it replaced, and a field a rep already filled is refused outright.

Choose HubSpot if

You are already on Marketing Hub Professional or Enterprise for other reasons.
You want scoring wired into the same workflows, lists and reports as everything else.
Your team is large enough that somebody owns the scoring model as part of their job.

Choose LeadGrade if

You are the founder, and the person who reads the inbound is also the person who closes it.
You want to see why a lead ranked where it did without opening the scoring settings.
You want an enrichment write-back that cannot quietly replace something a rep typed.

Moving off HubSpot

HubSpot's scoring lives inside Marketing Hub, so leaving it for scoring alone rarely makes sense: you would keep paying for the Hub tier for its other features and just stop using the score property. LeadGrade runs alongside HubSpot rather than replacing it, reading the same contacts and writing into its own four properties, so nothing about your HubSpot account needs to change either way.

Questions

Does HubSpot already do lead scoring? Yes, in Marketing Hub Professional and above. Professional is $800/mo on an annual commitment ($890/mo paying monthly) with 3 Core Seats included and a one-time $3,000 onboarding fee; Enterprise starts at $3,600/mo on an annual commitment. If you are already on that tier for other reasons, you have scoring.

So why would I add LeadGrade? Because of what the score shows you. HubSpot hands you a number; LeadGrade hands you the number and the 12 rules that produced it, each with the value it read: "asked for a demo +20, VP of revenue +16, 180 employees +14". A ranking you can check is a ranking a rep will actually work top down.